Wendy of Dwelling Studio reached out to us for an identity system for her house flipping business, based in Dayton, Ohio. We consume a heck-of-a-lotta HGTV over here, so we were pretty jazzed to be able to work with her new businesses! We worked with her to develop three design directions, this one included, and ultimately chose one (not shown) to move forward with!
This concept was coined the "Vintage Revival" direction, using old wood grain, some fun textures, and a custom modified script.
We'll be posting the other concept, along with her chosen direction in the next couple weeks, so stay tuned!